Google has unveiled a new open standard called the Universal Commerce Protocol (UCP) for AI-driven shopping, announced at the National Retail Federation (NRF) conference. Developed in collaboration with leading companies such as Shopify, Etsy, Wayfair, Target, and Walmart, the protocol enables AI agents to streamline various stages of the customer buying process, from product discovery to post-purchase support. The key benefit of UCP is that it consolidates these processes under one framework, eliminating the need for multiple agent connections.